St. Paddy’s Day celebrations are big business for bars, clubs, and restaurants. Since brands in those industries have almost a readymade promotional strategy for the month of March, I’m going to focus on brands in not-so-easy industries. Bars and restaurants are welcome to steal these ideas in the days leading up to March 17th, but […]
Category Archives: Industry News
Dr. Deadline Interview on Elite Design
Hello inkheads! Many of you enjoyed our interview with Designer Paul Biedermann, so I thought you’d like to meet another creative friend of mine. Rick “Dr. Deadline” Clark makes waves wherever he goes, and he’s known for his ornery attitude about the Millennial generation. He doesn’t have anything against us per se; he takes issue […]
Everything Your Printing Company Needs to Know About Blogging
In case you can’t tell, I spend a big chunk of my work day blogging here at PrintFirm. I don’t do this for my health; in fact, incessant typing is quite taxing on my delicate wrists. Copywriting comes naturally to me, but my bosses want me blogging for a reason—my writing helps their bottom line. […]
Creative Notepad Designs for Inspiration by Victor Printing
Today’s regularly schedule blog post is on hold due to a most excellent piece of direct mail from the good people at Victor Printing! If you’re involved in the social CMYK circle, then you’re probably already familiar with this funky printing company from Sharon, PA. I’m not quite sure why they decided to send me […]
Why You Shouldn’t Pull the Plug on Guest Blogging for Your Business
Happy Friday everybody! As you know, I do my best to put my ear down to the SEO ground so you don’t miss the important stuff (Doors reference). Let me tell you, it was a very frustrating week for the inbound marketing community; however, I firmly believe that the majority of business owners really have […]
Share Handwritten Social Media Updates for National Handwriting Day!
Ok, this is a spur of the moment blog post. Somehow the epic event known as National Handwriting Day slipped past my print geek radar! Fortunately, I have the good sense to follow iPresort on Facebook and Twitter, so my bases are covered. Anyway, I happened to log in to the Book at work this […]
The Commercial Printer’s Guide to Hashtags
All right printers, it’s time to get serious about hashtags for your social media marketing. Anybody who follows me on my personal account knows that I basically live on Twitter. Between my job here at PrintFirm and my extracurricular activities, I’m rarely offline. I’ve noticed an increase in print related activity lately, and I’m stoked […]
Create a Killer Marketing Strategy by Combining Print and Social Media
Guest Post by Megan Pritts, SEO and Social Media Strategist We are all aware of the benefits of using social media for marketing. That’s why so many companies are using it. But what would happen if you combined social media and print into one killer marketing strategy? Message Print If you do it right, print […]
7 Things Not to Say to Your Printer Part 4: Aren’t All Printing Companies the Same?
Now that you’ve had a chance to get back to your routine after the holidays, it’s time to get down to business. Welcome to the 4th installment of our series 7 Things Not to Say to Your Printer! For those of you who are just joining us, this blogging exercise tackles your tough questions to […]
Marketers, Think of Direct Mail as an Offline Retargeting Tool
Let me be blunt: I’m tired of defending print. Many of you know that I come from a digital background, so I’m guilty of poo-pooing print early in my career. I’ve seen the error of my ways; I no longer view print and digital as competing forces. They are complementary assets that together form a […]