Did you notice a decline in organic search traffic to your blog? If so, you’re not alone. I started seeing unusual stats in Google Analytics around Dec. 11th. It appeared as though social referrals outnumbered organic search visits for the first time. Wow, I thought. This means we’re really connecting with our fans! While it’s […]
Category Archives: Industry News
A Year’s Worth of Important Posts by Special People
Image Source We’re back, and ready to rock 2014! But I wouldn’t feel right about moving forward without acknowledging all the awesome people who contributed to this blog in 2013. Before I got here, this blog didn’t have any guest posters, interviews, etc. I vowed to change that because I think every blog benefits from […]
Our 13 Most Popular Blog Posts of 2013
Hello and welcome to our obligatory end of the year article roundup! This blog changed a lot when I took the reins, and I like to think the experience turned out positive for everyone involved. Before I get to the list, I want to share what I learned about blogging this year from YOU, our […]
Why Marketers Can’t Trust Instagram aka Facebook
It’s the most wonderful time of the year…for meaningless marketing predictions. Every December bloggers pour themselves cups of spiked eggnog, and play fortuneteller. They gush over their preferred platforms and make doomsday predictions loosely based on data. I’m as guilty as the next blabbermouth; I posted last week about moving away from Facebook in 2014. […]
New Year’s Resolution: Maintaining (and Leveraging) a Customer Database
Guest Post by Bill Michael, Xerox Digital Printing Specialist As we prepare to tie the bow on 2013, we anxiously look ahead to what we hope will be a very promising 2014. While the new year brings a sense of unknown, and with the unknown comes fear…it also brings hope, optimism, and ambition. If you […]
Sorry, You Can’t Fake Thought Leadership
Hi, I’m Katherine, I’ll be your thought leader. I know you’ve never heard of me, but I’m an expert. See? It says so in my Twitter bio, LinkedIn profile, Google Plus page, and yes, on my business card, too. So now that we’ve established my credibility, you should follow my teachings and share my content […]
4 Non-Facebook Social Media Strategies
Fellow marketers, have you noticed yet another decline in your Facebook reach? Personally, I know our business page reach went from meager to abysmal despite a steady increase in fans. That’s because after over a year of complete denial, Facebook finally admitted to deliberately killing your organic reach. Those of us who follow the company […]
Small Business Saturday Success Story: An Interview with Lisa Higby LeFevre
Greetings PrintFirm community! We talked about Small Business Saturday a lot on this blog, press release, and on social media throughout the month of November. The response from you guys was very positive, especially from the PR about the Sauk Valley Shop Small coalition. I mentioned meeting SVSS co-founder Lisa Higby LeFevre on Mightybell, and […]
Tales of Artistry: An Interview with Illustrator Daryl Slaton
We had so much fun interviewing designer Paul Biedermann that we decided to interview another talented graphics professional today. It’s my distinct pleasure to introduce you to an experienced digital artist and illustrator Mr. Daryl Slaton! I met Daryl on Twitter, and I was immediately impressed with his unique portfolio. Daryl’s work expands across media […]
Print Or or Print And? Find Out in the 4th Papercuts Webinar!
The funky folks at Sappi Fine Paper will be hosting a free webinar tomorrow that the print community won’t want to miss—“Print &”! This production is part of the Paper cuts series provided by the Print Media Centr. There’s still time to register for the event, which takes place tomorrow, November 20th, 2013 from 1 […]