Happy Monday inkheads! Anyone who follows my personal social media accounts knows I started the #onething personal creative challenge with my friend Drew Myler in the re:Design Google Plus community. Over the past 5 months or so, numerous artists have joined in the fun of creating for personal fulfillment i.e. making art for art’s sake. […]
Category Archives: Marketing
Exclusive Demand 14 Marketing Conference Discount
Happy Monday inkheads! Unlike most Mondays, today I genuinely feel blessed because we’re kicking off the week with a very special offer from the fine folks at Vocus. You might remember my begging encouraging the printing community to mingle with our digital counterparts at the exciting online marketing conferences coming up this summer. When I […]
Embossed Business Cards Are Awesome
Hello inkheads! The other day I noticed an irresistible business card sitting on our manager’s desk (his name is Alex, btw). I picked it up and carefully felt the surface to see if I’d be able to identify the printed effect. Is this card embossed? I asked. Yeah, he replied. Oh well, I thought, must […]
Integrated Marketing Hangout Video
Hello inkheads and Happy Earth Day! Sadly, yours truly is a bit preoccupied with some SEO duties today so there will be no awesome eco-posts this year. Get your fill of Green Printing and Earth Day Marketing Ideas from these 2 classic blog posts: https://www.printfirm.com/blog/green-printing-for-earth-day-2013-printfirm-com/ https://www.printfirm.com/blog/earth-day-event-marketing-ideas-for-small-biz-printfirm-com/ 21/20 Marketing episode 4 Google Plus Hangout video Speaking […]
New Print Isn’t Dead Magazine Contest!
Happy Monday, inkheads! Today I’ve got a fun update to share via the Twitterverse. The fine folks at the People of Print are running an awesome contest perfect for the CMYK crowd. They’re giving away a copy of the brand new Print Isn’t Dead Magazine as well as stickers designed by famed illustrator Kyle Platts […]
Canva Review: A Printing Company’s Perspective
The design community is buzzing about yet another DIY online graphics tool known as Canva. While there’s really no difference between Canva and other similar sites, several prominent marketing figures rave about the latest wave in drag & drop “design.” The homepage goes so far as to proclaim, “Canva enables anyone to become a designer.” […]
Free Integrated Marketing Strategy Session
What are you doing tomorrow at 1pm PST? I already know what I’m doing—joining my colleagues Richard Dannenberg and Spencer Powell for another awesome episode of the 21/20 Marketing series! Last month Richard and Spencer asked me to sit in on the all SEO broadcast. The 3 of us discussed inbound marketing for printing and […]
New Product Spotlight: Custom Shaped Hang Tags
You’ve printed rectangular, diamond, square, and even folded hang tags for your merchandise. But many of you wanted to explore more creative packaging options without having to place a special project quote. We appreciate your feedback, and we’re proud to introduce the newest addition to our printing services: Custom Shaped Hang Tags! Click here to […]
Full Color Letterhead Creative Possibilities
Since April is National Card and Lettering Writing Month, let’s talk corporate letterhead design. After all, business letters and branded greeting cards show your clients you care on a personal level. You might not want to hand write professional correspondence unless you have near perfect penmanship, but you can sign letters in ink to maintain […]
Unique Hip Hop Trading Cards for Music Marketing
Merchandise plays a big role in music marketing. Record companies print posters, t-shirts, and stickers to promote artists’ albums and concert tours. Independent musicians usually don’t have the cash for elaborate promotional campaigns, so they need to be sure they pick the right advertising tools that will appeal to their fan base. For my money, […]