Hello out there in CMYKland! Today I want to ask you guys a favor. Well, maybe not a favor so much as I’d like to get your feedback on what I believe could be an exciting opportunity for the commercial printing industry. It’s no secret that yours truly appointed herself print ambassador to the digital […]
Category Archives: Marketing
Brochure Typography: Serifs vs Sans
I’m always amazed at the lack of good resources for print design. While a handful of popular print products get a lot of tutorial and template love (business cards come to mind), other important items are ignored by most of the designer sites. Judging by the amount of people searching for brochure layout and typography […]
Evolve Marketing Contest from Vocus
As printers, we’re no strangers to industry evolution. While there’s a tendency for the commercial printing and mailing communities to feel as though we’re victims of technological changes— I say let’s embrace new growth opportunities instead of lamenting the past. Marketers of all stripes from small biz owners to inbound pros must adapt or get […]
Watch Our SEO Hangout to Increase Profits
Hello out there in CMYKland! Today we have a special announcement for all of you printers and small biz owners. In case you missed our latest press release, you’re invited to an awesome FREE Google Plus Hangout on SEO for printing and mailing companies. I’ll be joining 2 well respected colleagues, Richard Dannenberg and Spencer […]
Lead in with Juicy Headlines
Due to the overwhelmingly positive feedback on our blogging tips for commercial printers post, I decided to extend this topic into an article series. Most of the responses I got came from folks in the printing industry who are pretty green when it comes to copywriting and content marketing in general. I applaud those of […]
17 Unique March Marketing Ideas
St. Paddy’s Day celebrations are big business for bars, clubs, and restaurants. Since brands in those industries have almost a readymade promotional strategy for the month of March, I’m going to focus on brands in not-so-easy industries. Bars and restaurants are welcome to steal these ideas in the days leading up to March 17th, but […]
Dr. Deadline Interview on Elite Design
Hello inkheads! Many of you enjoyed our interview with Designer Paul Biedermann, so I thought you’d like to meet another creative friend of mine. Rick “Dr. Deadline” Clark makes waves wherever he goes, and he’s known for his ornery attitude about the Millennial generation. He doesn’t have anything against us per se; he takes issue […]
Creative Plastic Business Card Design Ideas
We’ve noticed an increased interest in our plastic business card printing service so far in 2014. I already discussed several technical questions about our frosted plastic cards in this FAQ. Today I want to showcase the creative side of this product. The projects below come from our real clients, and we’re proud to be able […]
Everything Your Printing Company Needs to Know About Blogging
In case you can’t tell, I spend a big chunk of my work day blogging here at PrintFirm. I don’t do this for my health; in fact, incessant typing is quite taxing on my delicate wrists. Copywriting comes naturally to me, but my bosses want me blogging for a reason—my writing helps their bottom line. […]
Count Pages Properly For Your Print Marketing Projects
Hello and welcome to the 5th article in our series 7 things NOT to say to your printer. Today’s printucational article will be a little different than the previous posts because the topic comes directly from our CEO, Nick Artounian. Nick asked me to write about one his personal pet peeves—multi-page documents. Nick’s got nothing […]