Happy Monday inkheads! Unlike most Mondays, today I genuinely feel blessed because we’re kicking off the week with a very special offer from the fine folks at Vocus. You might remember my begging encouraging the printing community to mingle with our digital counterparts at the exciting online marketing conferences coming up this summer. When I […]
Author Archives: Katherine Tattersfield
6 Reasons to Print Projects Before Printing
Hello inkheads and a very happy Friday to all of you! Anybody who follows us on Twitter knows about my penchant for alliterations, but that title probably raised an eyebrow regardless. No, I’m not trying to get into the Guinness Book of World Records for most uses of the word print in a single blog […]
Paper Fun Truck Spreads the Joy of Paper in Los Angeles!
Hello inkheads! Today my friend Dana, the marketer behind the bodacious bison at Dakota Press, brought my attention to one of the coolest things I’ve ever seen—the Paper Fun Truck from Domtar Paper company! Well, actually Dana discovered the pulpy vehicle about a month ago on Twitter. The fine folks at Domtar Paper Company created […]
Why We Need Letters For Our Memories
We’re wrapping up National Card and Letter Writing Month, and I must confess, I’ve not sent a single handwritten letter since taking the challenge! I’ve been a bad print geek, but I have 2 days left to redeem myself. Part of me merely wants to save face. Nobody wants to be seen as a hypocrite, […]
Embossed Business Cards Are Awesome
Hello inkheads! The other day I noticed an irresistible business card sitting on our manager’s desk (his name is Alex, btw). I picked it up and carefully felt the surface to see if I’d be able to identify the printed effect. Is this card embossed? I asked. Yeah, he replied. Oh well, I thought, must […]
Integrated Marketing Hangout Video
Hello inkheads and Happy Earth Day! Sadly, yours truly is a bit preoccupied with some SEO duties today so there will be no awesome eco-posts this year. Get your fill of Green Printing and Earth Day Marketing Ideas from these 2 classic blog posts: https://www.printfirm.com/blog/green-printing-for-earth-day-2013-printfirm-com/ https://www.printfirm.com/blog/earth-day-event-marketing-ideas-for-small-biz-printfirm-com/ 21/20 Marketing episode 4 Google Plus Hangout video Speaking […]
New Print Isn’t Dead Magazine Contest!
Happy Monday, inkheads! Today I’ve got a fun update to share via the Twitterverse. The fine folks at the People of Print are running an awesome contest perfect for the CMYK crowd. They’re giving away a copy of the brand new Print Isn’t Dead Magazine as well as stickers designed by famed illustrator Kyle Platts […]
Canva Review: A Printing Company’s Perspective
The design community is buzzing about yet another DIY online graphics tool known as Canva. While there’s really no difference between Canva and other similar sites, several prominent marketing figures rave about the latest wave in drag & drop “design.” The homepage goes so far as to proclaim, “Canva enables anyone to become a designer.” […]
Free Integrated Marketing Strategy Session
What are you doing tomorrow at 1pm PST? I already know what I’m doing—joining my colleagues Richard Dannenberg and Spencer Powell for another awesome episode of the 21/20 Marketing series! Last month Richard and Spencer asked me to sit in on the all SEO broadcast. The 3 of us discussed inbound marketing for printing and […]
New Product Spotlight: Custom Shaped Hang Tags
You’ve printed rectangular, diamond, square, and even folded hang tags for your merchandise. But many of you wanted to explore more creative packaging options without having to place a special project quote. We appreciate your feedback, and we’re proud to introduce the newest addition to our printing services: Custom Shaped Hang Tags! Click here to […]