Welcome to another Demand 14 recap just for you inkheads! Last time we shared insights from Chris Brogan and renewed our commitment to the printing freaks among you. Today we’re digging into a very hot topic that’s near and dear to my heart—content marketing. Several presenters discussed content marketing extensively, so I want to pass […]
Author Archives: Katherine Tattersfield
Marketing to Print Freaks: Reflecting on #Demand14
Welcome back inkheads! You may have noticed that our blog stopped dead in its tracks after Tuesday of last week. No, we didn’t decide to throw in the blogging towel; yours truly attended Demand Success Marketing and PR conference from the fine folks at Vocus. Before I share some insights from my personal marketing hero […]
What does print ready artwork mean?
Hello inkheads! Let me start off by wishing you a very happy June! Summer is my favorite time of year and luckily, PrintFirm’s celebrating the season with lots of exciting sales and promotions. I’m also planning a few more of those free print product giveaways you guys like so much. I don’t want to spoil […]
Watch KPIs Marketing Hangout
Good afternoon, inkheads! It’s time for another fun-filled episode of the 21/20 Marketing broadcast on Google Plus with my esteemed colleagues Richard Dannenberg and Spencer Powell. We’ll be on the plus side tomorrow, Thursday, May 29th at 4pm EST/1pm PST. Be sure to RSVP on the official event page on Google Plus: Click me to […]
Freebie Flyer Templates: 6 Sweet Adobe Downloads
Happy Tuesday inkheads! I hope you all enjoyed a relaxing weekend. Now that Memorial Day is behind us, it’s time to focus on your mid-year marketing campaigns. Great weather means all kinds of exciting events from backyard BBQs to music festivals. Of course, no business sale or community event would be complete without promotional flyers […]
Solutions to CMYK Conversion Problems
Happy hump day, inkheads! Today’s regularly scheduled blog post about sexy summer flyers is going on the backburner by request of our operations manager, Alex. As much as I’d love to inspire your creative designs, Alex asked me to explain a very common printing issue that came up with a customer yesterday. The seasoned ink […]
Supercharge Your Storytelling with Blog Images
Hello inkheads! The fine folks at Mohawk are running an awesome article series about inbound marketing on the famous Makeready blog. I must say it does my heart good to see the growing interest in digital marketing from the print and paper community. *Shameless plug* My pulpy pals at Mohawk invited yours truly to contribute […]
See You at #Demand14 Marketing and PR Conference!
Hello Inkheads! I’ve got very exciting news to share with the printing community today. For the last couple of weeks I’ve been raving about the Vocus Demand Success conference in Washington D.C. on June 5th and 6th. I even posted an exclusive $300 discount on tickets for you awesome readers (an offer that ends on […]
Share Creative Print Pieces on Social Media
Happy Monday inkheads! Anyone who follows my personal social media accounts knows I started the #onething personal creative challenge with my friend Drew Myler in the re:Design Google Plus community. Over the past 5 months or so, numerous artists have joined in the fun of creating for personal fulfillment i.e. making art for art’s sake. […]
When to Use Plain vs Rich Black
Hello inkheads! We all know print design projects have several pain points, especially when it comes to color matching. For instance, have you ever held your freshly printed piece in your hands and wondered, “Why the heck does the black stuff look grey???” After the initial shock dissipated, you probably questioned what the press operator […]