Author Archives: Katherine Tattersfield

Full Color Letterhead Creative Possibilities

Since April is National Card and Lettering Writing Month, let’s talk corporate letterhead design. After all, business letters and branded greeting cards show your clients you care on a personal level. You might not want to hand write professional correspondence unless you have near perfect penmanship, but you can sign letters in ink to maintain […]

Unique Hip Hop Trading Cards for Music Marketing

Merchandise plays a big role in music marketing. Record companies print posters, t-shirts, and stickers to promote artists’ albums and concert tours. Independent musicians usually don’t have the cash for elaborate promotional campaigns, so they need to be sure they pick the right advertising tools that will appeal to their fan base. For my money, […]

A Teaching Opportunity for the Printing Community

Hello out there in CMYKland! Today I want to ask you guys a favor. Well, maybe not a favor so much as I’d like to get your feedback on what I believe could be an exciting opportunity for the commercial printing industry. It’s no secret that yours truly appointed herself print ambassador to the digital […]

What National Card and Letter Writing Month Means to Me

When was the last time you wrote a letter to someone? I don’t know about you, but this question got my gears turning. I remember the last time I sent something in the mail a few months ago; I mailed several friends copies of my #onething poster print along with brief handwritten notes. The notes […]

Brochure Typography: Serifs vs Sans

I’m always amazed at the lack of good resources for print design. While a handful of popular print products get a lot of tutorial and template love (business cards come to mind), other important items are ignored by most of the designer sites. Judging by the amount of people searching for brochure layout and typography […]

Evolve Marketing Contest from Vocus

As printers, we’re no strangers to industry evolution. While there’s a tendency for the commercial printing and mailing communities to feel as though we’re victims of technological changes— I say let’s embrace new growth opportunities instead of lamenting the past. Marketers of all stripes from small biz owners to inbound pros must adapt or get […]

Watch Our SEO Hangout to Increase Profits

Hello out there in CMYKland! Today we have a special announcement for all of you printers and small biz owners. In case you missed our latest press release, you’re invited to an awesome FREE Google Plus Hangout on SEO for printing and mailing companies. I’ll be joining 2 well respected colleagues, Richard Dannenberg and Spencer […]

Wacom Intuos Pro Creative Pen Tablet Review

All right designers, we know you are more than the set of tools you use to solve problems for brands. At the risk of praising equipment over talent, I wanted to share an absolute must have item for creative professionals—the Wacom Intuos Pro Pen Tablet. The Intuos Pro, a commercial printing company’s best friend The […]

Lead in with Juicy Headlines

Due to the overwhelmingly positive feedback on our blogging tips for commercial printers post, I decided to extend this topic into an article series. Most of the responses I got came from folks in the printing industry who are pretty green when it comes to copywriting and content marketing in general. I applaud those of […]