Today’s regularly schedule blog post is on hold due to a most excellent piece of direct mail from the good people at Victor Printing! If you’re involved in the social CMYK circle, then you’re probably already familiar with this funky printing company from Sharon, PA. I’m not quite sure why they decided to send me […]
Category Archives: Direct Mail Marketing
14 Extra Sweet Valentine’s Day Marketing Ideas
Valentine’s Day is less than a month away! Consumers spend an average of $130.97 per person on their sweethearts, so clearly there’s a lot of potential for small businesses in the retail and restaurant industries. Those of you in the service-oriented space can still celebrate this holiday even though the festivities might not increase your […]
Create a Killer Marketing Strategy by Combining Print and Social Media
Guest Post by Megan Pritts, SEO and Social Media Strategist We are all aware of the benefits of using social media for marketing. That’s why so many companies are using it. But what would happen if you combined social media and print into one killer marketing strategy? Message Print If you do it right, print […]
Marketers, Think of Direct Mail as an Offline Retargeting Tool
Let me be blunt: I’m tired of defending print. Many of you know that I come from a digital background, so I’m guilty of poo-pooing print early in my career. I’ve seen the error of my ways; I no longer view print and digital as competing forces. They are complementary assets that together form a […]
A Year’s Worth of Important Posts by Special People
Image Source We’re back, and ready to rock 2014! But I wouldn’t feel right about moving forward without acknowledging all the awesome people who contributed to this blog in 2013. Before I got here, this blog didn’t have any guest posters, interviews, etc. I vowed to change that because I think every blog benefits from […]
Why Did You Stop Sending Thank You Notes?
In case you haven’t heard, December 26th is National Thank You Note day! In honor of the occasion, I thought I’d share a conversation that took place in the philosophical section of my living room couch. Last week I received a Christmas card from my mom in the mail. My husband brought it into my […]
New Year’s Resolution: Maintaining (and Leveraging) a Customer Database
Guest Post by Bill Michael, Xerox Digital Printing Specialist As we prepare to tie the bow on 2013, we anxiously look ahead to what we hope will be a very promising 2014. While the new year brings a sense of unknown, and with the unknown comes fear…it also brings hope, optimism, and ambition. If you […]
Mid-December Christmas Marketing Ideas for Your Small Biz
Have you checked your calendar today—Christmas is only 2 weeks away! Well, technically, it will be 2 weeks away on Wednesday. With all the excitement over Black Friday, Small Business Saturday, and your personal holiday plans, you may have lost sight of your end of the year marketing campaigns. Surely you’ve got your sights set […]
Print Or or Print And? Find Out in the 4th Papercuts Webinar!
The funky folks at Sappi Fine Paper will be hosting a free webinar tomorrow that the print community won’t want to miss—“Print &”! This production is part of the Paper cuts series provided by the Print Media Centr. There’s still time to register for the event, which takes place tomorrow, November 20th, 2013 from 1 […]
Meet EDDM, the Best Advertising Tool for Small Business Saturday 2013
Every Door Direct Mail and Small Business Saturday is a match made in marketing heaven. Why do I have so much confidence in this advertising solution? Allow me to explain. What the Heck is EDDM? Every Door Direct Mail (EDDM) is an affordable mass mailing program provided by the USPS. Think of EDDM as direct […]