I’m going to pretend Thanksgiving doesn’t exist because there are plenty of other things going on in November besides this major holiday. Unless you’re a restaurant or a convenience store, you probably won’t be open on the 28th anyway. You already know about Small Business Saturday, and I sincerely hope you’re planning to participate on […]
Category Archives: Direct Mail Marketing
PrintFirm Honored with NAPL Marking Plus Award
The PrintFirm team is pleased to announce our inclusion in the prestigious National Association of Printing Leadership Marketing Plus Awards! We submitted our Father’s Day Direct Mail Marketing Playbook campaign, which won a Silver Award under the category “Corporate Identity”. Read more about the award and view the rest of the distinguished honorees in the […]
7 Things Not to Say To Your Printer Part 1: PrintFirm.com
For most small business owners, commercial printing is a whole new ball game. If you’ve never worked with professional printers before, some of the terminology and design specs can be confusing. Your graphic designer might not even have a lot print experience as many focus on the web exclusively. To help you understand the ins […]
Why Print Matters and How it Can Impact Your Business, Today | PrintFirm.com
Written by Bill Michael eMarketing Manager, Xerox Corporation Indulge in Digital Bliss Lately? Think about the past 24 hours. How many times can you recall pulling out a device and indulging in digital bliss? Maybe you were checking your Twitter feed while in the elevator, or browsing your Facebook newsfeed while at a restaurant […]
National Small Business Week 2013 | Small Biz Marketing | PrintFirm.com
Great news for brick and mortar business owners—it’s National Small Business Week! This event is sponsored by the U.S. Small Business Administration, a government agency dedicated to helping independent businesses thrive. The SBA offers financial assistance as well as tons of valuable resources on important topics ranging from taxes to labor laws and healthcare costs. […]
Marketing You Can Touch : Direct Mail Paper Examples | PrintFirm.com
This week I had the pleasure of attending the first Papercuts webinar series. I heard about this free event on LinkedIn through my friend Debrah Corn of the PrintMediaCentr. When I signed up, I assumed it would be just like every other webinar in that all the interaction would be digital. So when my boss […]
How to Leverage LinkedIn Connections Through Print | PrintFirm.com
I never really used LinkedIn until I started working at PrintFirm. I resisted joining LinkedIn until a former employer made signing up a job requirement. So I created a bare bones profile, and called it a day. Now I spend a good portion of my time on LinkedIn, and I still feel pretty green when […]
Tracking The ROI of Direct Mail And Print Advertising | PrintFirm.com
Guest Post By Rob Lons of RivalHost.com. Print advertising and direct mail has been around for ages. Its been around that long because it works – provided you do it right. In a world where we are bombarded by emails, commercials, and text messages, print can be a great weapon for your marketing arsenal. So, if […]
Direct Mail Campaign Inspiration from B and H Photo | PrintFirm.com
Direct mail marketing is a very powerful tool that often brings much stronger ROI than online advertising. Mail order continues to thrive in the retail sector, especially when it comes to clothing, jewelry, sporting equipment, toys, and electronics. Postcards and flyers are often the medium of choice, but catalogs really give your products space to […]