10 Last Minute Halloween 2013 Marketing Ideas

It’s too late for an EDDM campaign, but that doesn’t mean you should skip Halloween altogether. Believe it or not, consumers do care whether or not your small business celebrates the holidays. Shoppers appreciate seasonal promotions because these activities show you’re a part of the community. You don’t have to do anything major, although you […]

How to Get Great Customer Service When Placing Your Order Online

Last week I shared what I believe to be a very important article about customer service on our LinkedIn company page. Basically, the author explains that customer service is actually a two way street, meaning that the interactions involve a degree of give and take. Here are PrintFirm, we do our best to work with […]

Real Estate Marketing Trend: Promotional Calendars for 2014

Real estate agents are always looking for new print marketing ideas. Home sales usually slow down over the holidays because buyers are busy celebrating with friends and family. The same goes for commercial properties. Realtors can use the seasonal slump to strategize for the new year, but they still need to be visible to stay […]

Make Your Own Halloween Trading Cards for Dental Marketing

Parents, teachers, youth group leaders, and other community groups are always on the lookout for fun craft ideas, especially over the holidays. Adults may be interested for their own reasons as celebrations for grownups need decorations and party favors, too. Businesses also run lots of marketing campaigns in the 4th quarter to end the year […]

Not Provided, Hummingbird, and Your Small Business

Google made several significant changes in the last couple of weeks that will have a big impact on your small business. SEO as we know it is over; the days of static sites and keyword driven optimization efforts are long gone. Here are the 2 most important updates from the online advertising world: Limited Data […]

Print Ready Halloween Flyer Templates

Halloween may or may not be a big advertising opportunity for your small business. If you’re in the retail sector, you’ll probably have a sale along with special seasonal items in your store. Other businesses and organizations may throw holiday parties or host spooky themed events with custom tickets. Whatever you’re promoting, you’ll probably want […]

FAQ About Business Card Printing and Design

Business cards are one of the least expensive promotional items you can purchase for your small business. But don’t let the low price tag fool you; cards have a big impact on your brand, especially if you run an online business. Cards put a piece of your company in someone’s hands, which instantly increases your […]

The 2013 Facebook Content Quality Policy and Your Small Business

Source (Note: This was the most shared image on Facebook in 2012. Food for thought for the Facebook quality team.) Do you use memes to increase engagement on your Facebook fan page? Have you ever asked fans to like or comment on a post? If so, you might want to rethink your social content strategy. […]

7 Things Not to Say to Your Printer: Part 2 | PrintFirm.com

Welcome back to our educational series on commercial printing! Last month, we introduced this article collection with an informative post on image resolution. If you’ve ever wondered why a photo came out blurry in print, you’ll probably find your answer there. Today we’re going to cover another common round of associated questions we get from […]