Guest Post by Megan Pritts, SEO and Social Media Strategist We are all aware of the benefits of using social media for marketing. That’s why so many companies are using it. But what would happen if you combined social media and print into one killer marketing strategy? Message Print If you do it right, print […]
Category Archives: Small Biz
Marketers, Think of Direct Mail as an Offline Retargeting Tool
Let me be blunt: I’m tired of defending print. Many of you know that I come from a digital background, so I’m guilty of poo-pooing print early in my career. I’ve seen the error of my ways; I no longer view print and digital as competing forces. They are complementary assets that together form a […]
Hey, What Happened to Your Authorship?
Did you notice a decline in organic search traffic to your blog? If so, you’re not alone. I started seeing unusual stats in Google Analytics around Dec. 11th. It appeared as though social referrals outnumbered organic search visits for the first time. Wow, I thought. This means we’re really connecting with our fans! While it’s […]
Our 13 Most Popular Blog Posts of 2013
Hello and welcome to our obligatory end of the year article roundup! This blog changed a lot when I took the reins, and I like to think the experience turned out positive for everyone involved. Before I get to the list, I want to share what I learned about blogging this year from YOU, our […]
Why Marketers Can’t Trust Instagram aka Facebook
It’s the most wonderful time of the year…for meaningless marketing predictions. Every December bloggers pour themselves cups of spiked eggnog, and play fortuneteller. They gush over their preferred platforms and make doomsday predictions loosely based on data. I’m as guilty as the next blabbermouth; I posted last week about moving away from Facebook in 2014. […]
New Year’s Resolution: Maintaining (and Leveraging) a Customer Database
Guest Post by Bill Michael, Xerox Digital Printing Specialist As we prepare to tie the bow on 2013, we anxiously look ahead to what we hope will be a very promising 2014. While the new year brings a sense of unknown, and with the unknown comes fear…it also brings hope, optimism, and ambition. If you […]
Can I Make Bookmarks in Adobe Photoshop?
I noticed this question in our search query data, so I thought it would be a good idea to answer it here on our blog. Custom bookmarks make great Christmas gifts for kids, teachers, writers, readers, and they’re also excellent promotional items for marketing your business. We printed bookmarks for our friends at the PrintMediaCentr […]
4 Non-Facebook Social Media Strategies
Fellow marketers, have you noticed yet another decline in your Facebook reach? Personally, I know our business page reach went from meager to abysmal despite a steady increase in fans. That’s because after over a year of complete denial, Facebook finally admitted to deliberately killing your organic reach. Those of us who follow the company […]
Mid-December Christmas Marketing Ideas for Your Small Biz
Have you checked your calendar today—Christmas is only 2 weeks away! Well, technically, it will be 2 weeks away on Wednesday. With all the excitement over Black Friday, Small Business Saturday, and your personal holiday plans, you may have lost sight of your end of the year marketing campaigns. Surely you’ve got your sights set […]
Small Business Saturday Success Story: An Interview with Lisa Higby LeFevre
Greetings PrintFirm community! We talked about Small Business Saturday a lot on this blog, press release, and on social media throughout the month of November. The response from you guys was very positive, especially from the PR about the Sauk Valley Shop Small coalition. I mentioned meeting SVSS co-founder Lisa Higby LeFevre on Mightybell, and […]