Due to the overwhelmingly positive feedback on our blogging tips for commercial printers post, I decided to extend this topic into an article series. Most of the responses I got came from folks in the printing industry who are pretty green when it comes to copywriting and content marketing in general. I applaud those of […]
Category Archives: Small Biz
17 Unique March Marketing Ideas
St. Paddy’s Day celebrations are big business for bars, clubs, and restaurants. Since brands in those industries have almost a readymade promotional strategy for the month of March, I’m going to focus on brands in not-so-easy industries. Bars and restaurants are welcome to steal these ideas in the days leading up to March 17th, but […]
Everything Your Printing Company Needs to Know About Blogging
In case you can’t tell, I spend a big chunk of my work day blogging here at PrintFirm. I don’t do this for my health; in fact, incessant typing is quite taxing on my delicate wrists. Copywriting comes naturally to me, but my bosses want me blogging for a reason—my writing helps their bottom line. […]
Count Pages Properly For Your Print Marketing Projects
Hello and welcome to the 5th article in our series 7 things NOT to say to your printer. Today’s printucational article will be a little different than the previous posts because the topic comes directly from our CEO, Nick Artounian. Nick asked me to write about one his personal pet peeves—multi-page documents. Nick’s got nothing […]
6 Very Valuable Valentine’s Day Trading Card Ideas
Here at PrintFirm we love us some trading cards. We find this particular product attracts some of our most creative clients. Anyway, all this Valentine’s Day talk got me thinking about the little paper cards I passed out in elementary school. They were supposed to be mini greeting cards (I think). At least that’s what […]
How to Sweet Talk Singles on Valentine’s Day
Valentine’s Day is for lovers, right? So most of your Februrary marketing strategy is geared towards couples, kids, and gift ideas for relatives. Targeting these groups will certainly boost your sales, but don’t neglect the swinging singles! The old stereotype about being lonely without cupid’s arrow in your life absolutely applies today. While some folks […]
Why Print Communications Make Emotional Connections
Guest Post by Robert Alpha Avant Hello everyone! Today I’m very pleased to introduce a friend of mine, independent marketing consultant Robert Waddington, aka Robert Alpha Avant. I like to call him the Alpha Dawg because of his aggressive style and fierce sales stamina. Robert is a digital marketing master, yet he’s a print geek […]
Creative Notepad Designs for Inspiration by Victor Printing
Today’s regularly schedule blog post is on hold due to a most excellent piece of direct mail from the good people at Victor Printing! If you’re involved in the social CMYK circle, then you’re probably already familiar with this funky printing company from Sharon, PA. I’m not quite sure why they decided to send me […]
Why You Shouldn’t Pull the Plug on Guest Blogging for Your Business
Happy Friday everybody! As you know, I do my best to put my ear down to the SEO ground so you don’t miss the important stuff (Doors reference). Let me tell you, it was a very frustrating week for the inbound marketing community; however, I firmly believe that the majority of business owners really have […]
14 Extra Sweet Valentine’s Day Marketing Ideas
Valentine’s Day is less than a month away! Consumers spend an average of $130.97 per person on their sweethearts, so clearly there’s a lot of potential for small businesses in the retail and restaurant industries. Those of you in the service-oriented space can still celebrate this holiday even though the festivities might not increase your […]