Hello and welcome to the 3rd installment of our educational series on commercial printing! If you have questions about image resolution or colors, you might want to backtrack and read the prior posts first. Today’s post will be a bit different because we’re going to discuss an important business investment you may be neglecting—professional graphic […]
Category Archives: Small Biz
Fresh Christmas Card Designs and Graphics from Kayti Welsh
Tired of all the ho hum greeting card templates online? So am I! Personalized, hand written cards are the best promotional item for your business during the holiday season, but a boring graphic kinda kills the kind gesture. You don’ t want your clients to feel like they just got a big lump of coal […]
What’s the Best Software for Business Card Design?
There are thousands of articles and tutorials about business card design online. Many templates are available in a variety of formats, including PSD, which appears to be the most popular version. But does that mean that you should create your cards in Photoshop? What about Illustrator , InDesign, or Microsoft Word? Which software program will […]
Can Boring Businesses Make Cool Custom Calendars?
Source You know you want to make custom calendars with your logo, but should your entire design focus on your company? That’s a tough branding decision that shouldn’t be taken lightly because your artwork will determine the success of the campaign. In some sectors, such as retail or apparel, you might be able to get […]
Exclusive Interview with Leading Designer Paul Biedermann
Hello everyone! Today we’re very pleased to present an interview with an accomplished graphics professional and true thought leader in the design community, Paul Biedermann. I met Paul on Google Plus, and I was instantly impressed with his online presence. He regularly shares interesting content,and exhibits expertise in content as well as social media marketing. […]
Beware of DYI Holiday Greeting Card Templates
Since greeting cards appeal to both consumers and business owners, there are literally thousands of online templates available for free or a small fee. But that doesn’t mean they’re all created equal. Unfortunately, many of the cute designs you see are not intended for commercial printing. They’re simple DIY solutions that work fine for family […]
4 Beautiful Thanksgiving Banners for Churches
Christmas obviously means a lot to the Christian community, but Thanksgiving is also a big opportunity for local outreach. Few other holidays represent core Christian values of generosity, sacrifice, and gratitude for life’s many blessings. Your church probably hosts a special Thanksgiving service and participates in programs to help the less fortunate. You can use […]
Meet EDDM, the Best Advertising Tool for Small Business Saturday 2013
Every Door Direct Mail and Small Business Saturday is a match made in marketing heaven. Why do I have so much confidence in this advertising solution? Allow me to explain. What the Heck is EDDM? Every Door Direct Mail (EDDM) is an affordable mass mailing program provided by the USPS. Think of EDDM as direct […]
November 2013 Marketing Ideas for Your Small Business
I’m going to pretend Thanksgiving doesn’t exist because there are plenty of other things going on in November besides this major holiday. Unless you’re a restaurant or a convenience store, you probably won’t be open on the 28th anyway. You already know about Small Business Saturday, and I sincerely hope you’re planning to participate on […]
Are you getting ready for Small Business Saturday 2013?
Now that Halloween is behind us, you’re probably already in full blown holiday marketing mode. Everyone knows about Black Friday, the annual uber hyped retail extravaganza that takes place on the day after Thanksgiving. Most stores report their highest profits during the Christmas shopping season, but it’s hard for mom and pop shops to compete […]