Are you still using dramatic drop shadows and garish gradients on your website? What about your print marketing materials? There’s no accounting for taste, but I welcome the return to simple graphics with minimal accents. The designers in the community are probably already sick of seeing this topic on the big creative hubs, although the […]
Category Archives: Small Biz
PrintFirm Honored with NAPL Marking Plus Award
The PrintFirm team is pleased to announce our inclusion in the prestigious National Association of Printing Leadership Marketing Plus Awards! We submitted our Father’s Day Direct Mail Marketing Playbook campaign, which won a Silver Award under the category “Corporate Identity”. Read more about the award and view the rest of the distinguished honorees in the […]
September 2013 Small Biz Marketing Ideas | PrintFirm.com
Labor Day 2013 is exactly 2 weeks away, and that gives you plenty of time to develop a promotional strategy for September. Mid-August tends to be a slow season for small businesses that are not in the retail sector, so if your company fits into this category, use the downtime to plan for a profitable […]
How to Use Social Media Psychology for Content Marketing
Over the weekend we celebrated our company manager Alex’s 30th birthday. The guest list included the PrintFirm team along with his friends and relatives. Since social media is part of my job description, people usually assume that I’m networking every time they see me on my phone. They’re usually right; I’m a self-professed Twitter addict. […]
Social Media Business Card Designs | PrintFirm.com
This morning the Small Business Administration released a list of tips on brand building. Tip #7 caught my attention, and got me thinking about ways small biz owners can promote their presence on the social web. Before I delve into the design samples for your inspiration, I want to clarify that this strategy probably shouldn’t […]
7 Things Not to Say To Your Printer Part 1: PrintFirm.com
For most small business owners, commercial printing is a whole new ball game. If you’ve never worked with professional printers before, some of the terminology and design specs can be confusing. Your graphic designer might not even have a lot print experience as many focus on the web exclusively. To help you understand the ins […]
Why Print Matters and How it Can Impact Your Business, Today | PrintFirm.com
Written by Bill Michael eMarketing Manager, Xerox Corporation Indulge in Digital Bliss Lately? Think about the past 24 hours. How many times can you recall pulling out a device and indulging in digital bliss? Maybe you were checking your Twitter feed while in the elevator, or browsing your Facebook newsfeed while at a restaurant […]
Company Announcement: PrintFirm Partners with Two Sides US!
Here at PrintFirm we’re passionate about print marketing and design, but neither of these creative outlets would exist without old fashioned paper. So when our friends at the PrintMediaCenter started tweeting about yet another anti-paper propaganda campaign, we wanted to get involved. Through PMC, we discovered an advocacy organization close to hearts. Today we’re proud […]
National Small Business Week 2013 | Small Biz Marketing | PrintFirm.com
Great news for brick and mortar business owners—it’s National Small Business Week! This event is sponsored by the U.S. Small Business Administration, a government agency dedicated to helping independent businesses thrive. The SBA offers financial assistance as well as tons of valuable resources on important topics ranging from taxes to labor laws and healthcare costs. […]
Tracking The ROI of Direct Mail And Print Advertising | PrintFirm.com
Guest Post By Rob Lons of RivalHost.com. Print advertising and direct mail has been around for ages. Its been around that long because it works – provided you do it right. In a world where we are bombarded by emails, commercials, and text messages, print can be a great weapon for your marketing arsenal. So, if […]