Best Postcard Design for Dental Direct Mail Marketing
The best postcard design for dental direct mail marketing involves engaging potential and current customers in a way that allows for dental practices to experience a higher new customer turn around than traditional marketing methods do. A dental practice should have a postcard designed in a way that is pleasing to the eye, invokes a feeling of confidence, happiness, and beauty, and above all else, speaks of true professionalism. Since so many factors go into what makes a perfect dental direct mail marketing postcard, the perfect balance must be met to ensure that the results don't appear too crowded or sales pitchy.
Calming Colors and Images to Soothe Patients
A great postcard design requires the use of bold colors, like blue, yellow, and green, to create feelings of joy and comfort in patients while still maintaining a professional image. A postcard should jump out at the recipient rather than appear subtle in style, so the best postcard design for dental direct mail marketing should include a bold border in deep blue, green, or even purple with cheerful lettering in large, elegant font of 14 pt. size or more. A proper font style should be easy to read and direct the readers' eye to the words rather than be a distraction from the imagery of the postcard.
Dental practices often use smiling photographs of happy families, and this classic imagery is used for good reason- this style of marketing works. Customers who can envision a dental practice that will leave their kids cheerful and excited with white healthy teeth are more likely to pick up the phone when these types of details are placed on their postcard. Other images, including single shots of attractive smiling individuals in the center of a postcard can prove effective as well in engaging a potential customer base of varying age groups and demographics.
Direct mail marketing for dental practices is all about encouraging the recipients to take care of their dental needs with pleasant imagery, professional outlining and coloring, and simple words that don't leave customers confused. In merging all these marketing concepts into one sleek design, dental practices can enjoy a larger client base without incurring hefty marketing costs.
