Do Cheap Restaurant Door Hangers Really Work?
From local pizza places to Chinese takeouts and steak houses, restaurants usually get better results from print marketing than online advertising. Cheap door hangers work because they target residents in nearby neighborhoods instead of random online searchers. It's extremely difficult for small brick and mortar businesses to compete with big brands on search engines, but direct marketing removes competitors from the equation. With no one else competing for the consumer's attention, your restaurant ads will convert into more sales.
Why Print Door Hangers For Your Restaurant?
Takeout menu printing is a popular restaurant marketing option, but custom brochures don't always fit into the budget. The least expensive way to get your menu in front of new prospects is to print the cheapest door hangers you can find in full color. Postcards cost less to print, but the standard size doesn't give you as much space to put your information, menu, and coupons. Door hangers come in 3.5" x 8.5" and 4.25" x 11" sizes as opposed to the typical 4" x 6" postcard.
What to Put on Your Door Hanger Design
You have a few options when it comes to layout and style. You can go with front only printing or put graphics on both sides. Obviously, 1 sided prints are going to be cheaper than double sided. As far as style goes, you have to choose between standard hangers or door hangers with rip cards. If you plan to incorporate coupons into your campaign, then the detachable rip cards will make a bigger impact.
Inciting ads are what drives phone calls and foot traffic, but don't forget the design basics. Be sure to include your logo and contact information in a font that's easy to read. There's a tendency to try and fill up space by adding additional offers. This might make your door hanger too busy. As a general rule, stick to only 1 or 2 promotions per campaign.
How to Measure Your Print Campaign ROI
You've already found the place to get cheap door hangers for your restaurant, now you need to figure out how well the campaign performs. You're going to add your website address to the design as part of your contact info, so create a dedicated landing page for the campaign instead of directing traffic to your homepage. Keep the URL as short as possible because users don't like typing out long web addresses. You can use the same principle to track the response rate on the phone by making a different phone number to use on your print marketing materials.
